Starbucks is making significant changes to its menu, announcing the removal of 13 “less popular” drinks starting March 4. According to KTLA, this decision aligns with the company’s strategy to simplify its offerings and enhance efficiency.
The Reason Behind the Change
A Starbucks spokesperson told TODAY, “As part of our plan to get back to Starbucks, we’re simplifying our menu to focus on fewer, more popular items, executed with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”
The following beverages will no longer be available: Starbucks is Cutting these 13 ‘Less Popular’ Drinks from the Menu,
Drinks Being Discontinued
- Chocolate Cookie Crumble Crème Frappuccino
- White Chocolate Crème Frappuccino
- Caramel Ribbon Crunch Crème Frappuccino
- Double Chocolaty Chip Crème Frappuccino
- Caffè Vanilla Frappuccino
- White Chocolate Mocha Frappuccino
- Java Chip Frappuccino
- Chai Crème Frappuccino
- Espresso Frappuccino
- Iced Matcha Lemonade
- Royal English Breakfast Latte
- White Hot Chocolate
- Honey Almondmilk Flat White
Corporate Layoffs and Streamlining
In addition to menu changes, Starbucks is undergoing internal restructuring. The Associated Press reported that CEO Brian Niccol announced the company will be laying off 1,100 corporate employees and eliminating hundreds of open and unfilled positions.
“Our intent is to operate more efficiently, increase accountability, reduce complexity, and drive better integration,” Niccol stated in a letter to employees on Monday.
What This Means for Customers
With these changes about Starbucks is Cutting these 13 ‘Less Popular’ Drinks from the Menu, Starbucks aims to refine its identity as a coffee-first brand while improving service speed and consistency. While some fans may be disappointed by the menu cuts, the company believes this shift will enhance the overall customer experience.
As Starbucks continues to evolve, it remains to be seen what new innovations will replace the outgoing drinks.